Beyond the brand

At Callum & Treasures, siblings Sophia and Earl create more than books, toys and gifts for little ones. They create joy, nurture imagination and help children feel seen, valued and inspired to shine.

Driven by a love for creativity and a heart for community, we bring our ideas to life through whimsical illustrations, thoughtfully designed toys, beautiful stories and the cutest clothing. But what truly makes us special is the purpose behind everything we create.

Giving back is at the heart of what we do. We dedicate 65% of our profits towards giving back and appreciate the support so far to help bring smiles to children in orphanages and families experiencing financial hardship. Through our giving, we want to reach little ones who may not otherwise have the opportunity to build their own book collection, enjoy a special toy or experience the simple joy of receiving a gift of their own.

For us, it has never been just about what we make. It is about what we make possible. We believe every child deserves the chance to dream big, feel represented and know that they are worthy of wonderful things.

We create with purpose. We give with heart. We are raising stars because they deserve to shine.

We are on a heartfelt mission to help close the literacy gap, inspired by the belief that what children see, read and play with can positively shape their outlook and aspirations. Through books and toys that celebrate representation, achievement and possibility,  hopes to nurture a love of reading, raise literacy performance. 

 The Team

Sophia has loved writing for years. Being a voluntary writer and editor for a college magazine Charisma, and a newsletter writer whilst working at Legal & General whilst publishing a personal blog Coco & Curls sharing the joy of storytelling, later diverting her focus to children's stories after becoming a mother, now making sure every child gets the chance to fall in love with books. Her dedication shines through in every treasure she ensure mirror identity to give a sense of "I matter" and be windows to build empathy that  children respect and understand differences for a well rounded childhood.

Earl is a creative force whose imagination brings the world of Callum & Treasures to life. With his bold, distinctive artistic lens, he has exhibited his Happy Dance collection at Noelia’s London Gallery and served as a guest judge for the international Illustrated World Series competition. His passion for art extends beyond the pages, having led sought-after art workshops at Samsung KX, where he inspires budding artists to explore their own creativity. At Callum & Treasures, Earl’s artistic eye and natural flair for aesthetically beautiful illustrations, and his designs also extends into the world of soft toys, helping to bring smiles to children’s faces.

A purchase is powerful and appreciated in more ways than one. There's always a charitable purpose. 

Support our mission and watch what makes Callum & Treasures so special!

Callum & Treasures (CIC) Community Interest Company 15131760