Meet the no ordinary creative sibling founders behind the children's brand, Callum & Treasures!

Sophia and Earl are more than just business partners—they’re a dynamic duo who truly enjoy working together, bonding over imaginative projects that bring joy to little ones. From writing and illustrating enchanting children’s books to designing whimsical toys, gifts, and the cutest clothing, they put their hearts into everything they create.

Sophia is on a heartfelt mission to close the literacy gap, believing that the magic of reading and playing should always go hand in hand. She is passionate about sharing the joy of storytelling, making sure every child gets the chance to fall in love with books. Her dedication shines through in every treasure she helps bring to life.

Earl, on the other hand, is a creative force like no other. With his bold and unique artistic style, he has successfully exhibited his Happy Dance collection at Noelia’s London Gallery. His talent has even taken him to international stages, where he proudly served as a guest judge on the prestigious Illustrated World Series competition. If you want to see his creativity in action, catch him leading sought-after art workshops at SamsungKX, where he inspires budding artists with his boundless imagination.

Together, Sophia and Earl are building a brand that celebrates childhood, creativity, and the beauty of learning through play. Callum & Treasures isn’t just about products—it’s about sparking joy, nurturing young minds, and creating lasting memories. Join their journey and discover the magic that makes Callum & Treasures so special!